The Foodie Family

The project focused on creating a series of lovely characters that represent popular Hong Kong street foods. These characters were designed to be both endearing and culturally significant, reflecting the diverse and vibrant food culture of Hong Kong.

 
DELIVERABLES

Character design of the Foodie Family:

  • Mrs Egg Tart: A sweet and loving character, symbolising the beloved pastry known for its flaky crust and creamy filling.
  • Mr Beer: A jovial and friendly character, representing the popular beverage enjoyed by many.
  • Dumpling Boy: A smart and lively character, personifying the delicious dumplings that are a staple of Hong Kong cuisine.
  • Siu Mai the Twins: Two cheerful and identical characters, representing the well-loved steamed pork dumplings.
  • Mr Fishball: A bouncy and energetic character, embodying the popular street snack known for its savoury flavour and satisfying texture.