Taste the goodness

Develop a range of electronic direct mail (eDM) and web banners to promote various beverages, including luxury wines and specialty craft beers.

PROJECT DETAILS

This project aimed to create engaging and visually appealing eDMs and web banners to promote a wide range of beverages. Each eDM was designed with a unique theme to highlight the distinct qualities and flavours of the drinks, from luxurious wines to specialty craft beers. The goal was to entice readers and evoke the taste and sensory experience of the beverages.

DELIVERABLES

eDMs, web Banners

CHALLENGES

• Theme Diversity: Ensuring each eDM had a unique and appealing theme that accurately represented the beverage’s qualities.
• Visual Appeal: Creating designs that are both visually stimulating and reflective of the drink’s taste and experience.
• Consistency: Maintaining a consistent brand message and visual identity across different types of beverages while allowing each to stand out in its own right.

CLIENT

Cellar Master Wines