Serendipity
Create a visual identity and promotional materials for a concert showcasing a diversity of music compositions, from classic to contemporary.
PROJECT DETAILS
The project aimed to visually represent the concept of music transmission through sound waves and frequencies, capturing the essence of music as it transitions from abstract symbols to the physical vibrations of each note. The concert celebrated a wide range of musical compositions, providing a rich and immersive experience for the audience.
SOLUTION
The creative direction focused on translating the intangible beauty of music into tangible visual elements. The key visual and creative theme were designed to evoke the ethereal quality of music and its ability to transcend the physical and the abstract.
DELIVERABLES
- Key Visual: A central image that captures the essence of the concert, blending abstract musical symbols with visual representations of sound waves and vibrations.
- Creative Theme: An overarching creative direction that ties together all visual elements, ensuring consistency and coherence across various promotional materials.
- Postcard: A visually appealing postcard designed to attract attention and provide essential information about the concert.
- Brochure: A comprehensive brochure detailing the concert program, featuring artist biographies, and highlighting the diversity of the musical compositions.
CHALLENGES
- Abstract Concept: Translating the abstract concept of music transmission into a visually compelling and easily understandable design.
- Diversity of Music: Ensuring that the visual elements represented the wide range of musical styles, from classical to contemporary.
CLIENT
Hong Kong Baptist University music composers
PHOTOGRAPHER
