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Develop and test various visual concepts for an e-news platform to enhance market competitiveness and analyse user behaviour.
PROJECT DETAILS
In the highly competitive e-news platform market, it is essential to stand out with compelling visual content. This project focused on creating and testing various visual concepts through eDMs, HTML visuals, and web banners to determine the most effective strategies for engaging users. The aim was to understand user behaviour and preferences by analysing clicking rates and demographic data.
SOLUTION
The project involved developing a range of visual concepts and implementing them across different digital formats. The visuals were tested on various social platforms to gather data on user engagement and behaviour. The findings helped refine the visual strategies to better meet user preferences and enhance the platform’s competitiveness.
DELIVERABLES
- Web Banners: Designed in HTML5 and GIF formats to ensure versatility and engagement across digital platforms.
- eDMs: Various electronic direct mails incorporating different visual concepts to attract and retain user interest.
- Social Media Posts: Visually appealing posts created for testing on social media platforms to gauge user interaction and engagement.
CLIENT
South China Morning Post
