Harvest your passion

Develop a brand identity and digital presence for Hobbees, an app that provides opportunities for busy professionals (“working bees”) to pursue their passions through various workshops and classes.

 
PROJECT DETAILS
Hobbees is an app designed to help busy professionals find and engage in workshops and classes that cater to their interests and dreams. The app offers a wide range of activities, from art to sports, ensuring there is something for everyone to enrich their lives.

 

SOLUTION

The project focused on creating a brand identity that reflects the warmth and community spirit of Hobbees. The design elements include:

  • Logo: The flying bee in the logo represents the “bees” in Hobbees, embodying the concept of busy professionals seeking enriching activities. A warm serif script adds a feminine touch while enhancing the brand’s down-home feel.
  • Brand Tone: The overall tone is loving, warm, and pleasant, creating an inviting and friendly atmosphere for users.
  • Namecards: The hexagonal shape of the namecards symbolizes the social network of busy honey bees, reinforcing the community aspect of the brand.
 
DELIVERABLES

Brand look & feel, logo, namecards, app application and art direction.

 
CLIENT

Hobbees

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